Rural Route 1 Popcorn got its start in 1983 as a result of an experiment that turned into an opportunity to diversify. Biddick, Inc. (formerly Trelay Farms, Inc.) of Livingston, Wisconsin, has been a producer of seed corn since 1906 when the founder, Elmer Biddick made his first sale. Over the years, Trelay expanded its production and sales to include oats, winter wheat, barley, grasses, soybeans, alfalfa, cattle and finally popcorn.

      In 1983, when the government instituted a program (PIC) whereby farmers could choose to take their farmland out of production for a year and receive a government payment, Trelay was looking at a decreased need for their primary product, seed corn. By then, the next two generations of Biddicks were making decisions. It was decided to experiment with popcorn and make use of much of the same processing equipment as for seed corn. Hence, Rural Route 1 Popcorn began with 25 acres. Today, several hundred of the 3000 farmed acres are dedicated to producing gourmet popcorn.

       Attention to detail and quality are the key to success of Rural Route 1 Popcorn, which is hand sorted to select the most perfect ears. And, rather than choosing corn hybrids that have the highest yields, varieties are selected based on taste and tenderness. This attention to quality, not quantity, assures excellent taste and delicate tenderness for the ultimate in gourmet popcorn.

      In addition to the standard varieties of white and yellow popcorn, Rural Route 1 Popcorn is available in a wide assortment of ready-to-eat flavors. The most popular specialty is Ivory Almond K'Nuckle, a creamy medley of popcorn, almonds and luscious white fudge. To compliment your popcorn, seasonings featured include popcorn salt, cheddar cheese topping and cajun seasoning.

      Boasting popcorn for all seasons, Rural Route 1 Popcorn prepares the delicacy in tins of varying sizes and designs including winter, holiday, birthday, outdoor, animal, bird and sports team themes.

      A visit to the Rural Route 1 Popcorn Shop is truly a mouthwatering experience. Samples of the uniquely blended and flavored popcorn are available, and featured in the shop are such delicacies as Cherry Cheesecake, Caramel Deluxe with pecans and Cheesy Ranch popcorn. Your favorite un-popped flavor is sold in packages varying in size from 2 to 25 lbs.

      In addition, Rural Route 1 Popcorn products are available from our free colorful mail order brochure (Call 1-800-828-8115 or e-mail us at pops@ruralroute1.com) and through a fundraising program for schools and community groups.

      If you get to southwestern Wisconsin, visit our newly remodeled Rural Route 1 Popcorn Shop on Hwy. 18 in Montfort and pick up your favorite flavor of popcorn. You will not be disappointed! Hours are Monday through Saturday 8:30AM - 6:30PM and Sundays 10AM - 5PM.
(We are closed Easter Sunday, Thanksgiving & Christmas Day)